Sales and Marketing Strategy
We develop people, processes, and technologies to grow your business
The main challenges on the road to sustained growth are the attraction of leads, the conversion of leads into customers, and their loyalty (retention). The obstacles faced by organizations in developing teams that can work on these three aspects create a discouraging scenario for entrepreneurs. Our continuous improvement approach allows us to implement projects that can ensure short, medium, and long-term results through the engagement of the marketing and sales teams so they can maximize their potential and achieve the expected results. We help leaders to develop teams and processes that will enable continuous sales growth.
Traditional Approach
Lean Approach
Traditional Approach
Physical
Lean Approach
Digital
Traditional Approach
Annual Plans
Lean Approach
Agile Planning Cycles
Traditional Approach
Sales Funnel Management
Lean Approach
Customer Life Cycle Management
Results
- Agile marketing teams able to quickly respond to market and business needs.
- Optimized SEO-focused websites to ensure a good user experience.
- Marketing processes capable of attracting, converting, and nurturing leads until they move on to sales.
- Sales team leaders empowered to lead groups of high-performing salespeople.
- Buying cycle funnel focused on the customer process.
- Optimized sales process to ensure a high average ticket and a high closing rate.
- Optimized and continuously improved customer experience throughout the entire buying journey.
- High customer satisfaction.
- Effective loyalty programs that promote a long-lasting and more genuine relationship with the customer.
- Continuous sales growth year-on-year.
- Continuous improvement culture.
- Motivated and agile commercial team (marketing & sales) prepared for challenges.
- Satisfied customers and brand promoters.
Curious about the 5 Strategic Initiatives For Marketing & Sales?
Impact
4-6 times more
Qualified Leads
10 to 20%
Sales Value Increase
20 to 30%
Customer Retention Increase
Browse more Sales & Marketing Solutions
Commercial Strategy
Marketing Strategy
Sales Teams’ Strategy
Customer Loyalty
Client results
Learn how to implement it in your organization
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Find out what are the key opportunities in your processes by conducting a diagnosis workshop
Insights
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Every industry faces different obstacles
Kaizen Institute works directly with the client teams, with a “Hands On” and “Teaching by Doing” approach
Kaizen Institute works directly with the client teams, with a “Hands On” and “Teaching by Doing” approach