Sales and Marketing Strategy

We develop people, processes, and technologies to grow your business

The main challenges on the road to sustained growth are the attraction of leads, the conversion of leads into customers, and their loyalty (retention). The obstacles faced by organizations in developing teams that can work on these three aspects create a discouraging scenario for entrepreneurs. Our continuous improvement approach allows us to implement projects that can ensure short, medium, and long-term results through the engagement of the marketing and sales teams so they can maximize their potential and achieve the expected results. We help leaders to develop teams and processes that will enable continuous sales growth.

Traditional Approach

Lean Approach

Traditional Approach


Lean Approach


Traditional Approach

Annual Plans

Lean Approach

Agile Planning Cycles

Traditional Approach

Sales Funnel Management

Lean Approach

Customer Life Cycle Management


  • Agile marketing teams able to quickly respond to market and business needs.
  • Optimized SEO-focused websites to ensure a good user experience.
  • Marketing processes capable of attracting, converting, and nurturing leads until they move on to sales.

  • Sales team leaders empowered to lead groups of high-performing salespeople.
  • Buying cycle funnel focused on the customer process.
  • Optimized sales process to ensure a high average ticket and a high closing rate.

  • Optimized and continuously improved customer experience throughout the entire buying journey.
  • High customer satisfaction.

  • Effective loyalty programs that promote a long-lasting and more genuine relationship with the customer.

  • Continuous sales growth year-on-year.
  • Continuous improvement culture.
  • Motivated and agile commercial team (marketing & sales) prepared for challenges.
  • Satisfied customers and brand promoters.

Curious about the 5 Strategic Initiatives For Marketing & Sales?


4-6 times more

Qualified Leads

10 to 20%

Sales Value Increase

20 to 30%

Customer Retention Increase

Browse more Sales & Marketing Solutions

Commercial Strategy

Marketing Strategy

Sales Teams’ Strategy

Customer Loyalty

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Find out what are the key opportunities in your processes by conducting a diagnosis workshop

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Every industry faces different obstacles

Kaizen Institute works directly with the client teams, ​with a “Hands On” and “Teaching by Doing” approach​

Kaizen Institute works directly with the client teams, with a “Hands On” and “Teaching by Doing” approach​