Culture of customer-centricity
Product Management Consulting
We shift product decisions from what organizations can build to what customers actually want
Most organizations manage products around internal capabilities rather than customer needs. Portfolios accumulate offerings that lose relevance over time, and pricing reflects cost rather than the value customers perceive. A product-centric model only works until the customer has a better option.
Our product management consulting connects product strategy to real customer demand, working across the full cycle: capturing the voice of the customer, designing products and services around actual needs, optimizing the journey across digital and physical touchpoints, aligning pricing with the value delivered, and building roadmaps that guide portfolio decisions with clarity.
When that connection holds, profitability improves, portfolio complexity reduces, and product decisions stop being driven by habit. That’s a culture of customer-centricity, where what gets built, priced, and brought to market is guided by what customers value.
Traditional Approach
Lean Approach
Traditional Approach
Product centricity
Lean Approach
Customer centricity
Traditional Approach
Traditional customer journey
Lean Approach
Omnichannel journey
Traditional Approach
Price represents the cost that generates value for the company
Lean Approach
Price represents the utility that generates value for the customer
Our Solutions
We can help you get the Voice of the Customer and convert it into outstanding Customer Journeys. From product to price, we can improve the cost strategy and re-think pricing while delivering superb experiences that boost your profit and get customers happy.
- Implement methodologies to collect the voice of customer and generate reports systematically.
- Develop user analytics based on real customer data.
- Create real-time processes to capture the VOC.
- Build value curves to compare utility and price with other players and define a target position.
- Design new products and services concepts.
- Perform design thinking sprints and standardize the experimentation process.
- Identify expectations and pain points along the customer journey.
- Optimize customer satisfaction, harmonizing the digital and physical journey to deliver an omnichannel experience.
- Build the funnel to manage cost reduction projects.
- Perform value analysis and value engineering techniques to address cost reduction targets.
- Set up processes to control margin leakages and define pricing strategies.
- Build roadmaps for product development considering product innovation needs and new technologies incorporation.
- Perform variety reduction programs and standardize the phase-out of products.
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Client results
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Insights
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Every industry faces different obstacles
Kaizen Institute works directly with the client teams, with a “Hands On” and “Learning by Doing” approach
Kaizen Institute works directly with the client teams, with a “Hands On” and “Learning by Doing” approach