

Product Management Consulting
Move towards a customer-centric approach for outstanding experiences
Moving from traditional customer experiences and misaligned products to a customer-centric approach requires a breakthrough transformation in your product management strategy.
Elevate your offerings with our Product Management Consulting—transforming product-centric models into customer-focused strategies that drive satisfaction and profitability.
Traditional Approach
Lean Approach
Traditional Approach
Product centricity
Lean Approach
Customer centricity
Traditional Approach
Traditional customer journey
Lean Approach
Omnichannel journey
Traditional Approach
Price represents the cost that generates value for the company
Lean Approach
Price represents the utility that generates value for the customer
Our Solutions
We can help you get the Voice of the Customer and convert it into outstanding Customer Journeys. From product to price, we can improve the cost strategy and re-think pricing while delivering superb experiences that boost your profit and get customers happy.
- Implement methodologies to collect the voice of customer and generate reports systematically.
- Develop user analytics based on real customer data.
- Create real-time processes to capture the VOC.
- Build value curves to compare utility and price with other players and define a target position.
- Design new products and services concepts.
- Perform design thinking sprints and standardize the experimentation process.
- Identify expectations and pain points along the customer journey.
- Optimize customer satisfaction, harmonizing the digital and physical journey to deliver an omnichannel experience.
- Build the funnel to manage cost reduction projects.
- Perform value analysis and value engineering techniques to address cost reduction targets.
- Set up processes to control margin leakages and define pricing strategies.
- Build roadmaps for product development considering product innovation needs and new technologies incorporation.
- Perform variety reduction programs and standardize the phase-out of products.
Client results
Learn how to implement it in your organization
Ready to start?
Find out what are the key opportunities in your processes by conducting a diagnosis workshop
Insights
Want to get more insights?
Every industry faces different obstacles
Kaizen Institute works directly with the client teams, with a “Hands On” and “Teaching by Doing” approach
Kaizen Institute works directly with the client teams, with a “Hands On” and “Learning by Doing” approach