Product Management

Moving from traditional customer experiences and misaligned products to a customer-centric approach requires a breakthrough transformation in your product management strategy.

Traditional Approach

KAIZEN™ Approach

Traditional Approach

Product centricity

KAIZEN™ Approach

Customer centricity

Traditional Approach

Traditional customer journey

KAIZEN™ Approach

Omnichannel journey

Traditional Approach

Price represents the cost that generates value for the company

KAIZEN™ Approach

Price represents the utility that generates value for the customer

Our Solutions

We can help you get the Voice of the Customer and convert it into outstanding Customer Journeys. From product to price, we can improve the cost strategy and re-think pricing while delivering superb experiences that boost your profit and get happy customers.

  • Implement methodologies to collect the voice of customer and generate reports systematically.
  • Develop user analytics based on real customer data.
  • Create real-time processes to capture the VOC.

  • Build value curves to compare utility and price with other players and define a target position.
  • Design new products and services concepts.
  • Perform design thinking sprints and standardize the experimentation process.

  • Identify expectations and pain points along the customer journey.
  • Optimize customer satisfaction, harmonizing the digital and physical journey to deliver an omnichannel experience.

  • Build the funnel to manage cost reduction projects.
  • Perform value analysis and value engineering techniques to address cost reduction targets.
  • Set up processes to control margin leakages and define pricing strategies.

  • Build roadmaps for product development considering product innovation needs and new technologies incorporation.
  • Perform variety of reduction programs and standardize the phase-out of products.

Client results

Learn how to implement it in your organization

SKU Rationalization Program

Accelerating Product Development

Ready to start?

Find out what key opportunities in your processes are by conducting a diagnosis workshop

Want to get more insights?

Every industry faces different obstacles

Kaizen Institute works directly with the client teams, ​with a “Hands On” and “Teaching by Doing” approach​

Kaizen Institute works directly with the client teams, with a “Hands On” and “Teaching by Doing” approach​