Marketing StrategyMarketing Strategy

Marketing Strategy

How to define and implement a good Marketing Strategy?

  • Agile marketing uses sprints as a new paradigm for planning and executing work
  • A sprint is a period of time, usually 1 to 4 weeks, in which the marketing team will complete a set of tasks
  • The main goals of agile marketing are to improve the performance of marketing teams by making them more productive and agile while reducing risks, costs and errors and ensuring greater alignment of marketing activities with the business

  • Methodology to identify and characterize the actors and influencers of the buying process and to define effective marketing contents
  • Targeting helps companies identify their target audience and provides information regarding where potential customers are looking for content and how they want to consume it
  • The content development methodology allows you to determine the type, tone, and style of content that needs to be developed to achieve the business objectives

  • Structured process for improving or developing a website (institutional or e-commerce store)
  • Its purpose is to make the company reach a larger number of potential customers by improving the user experience, providing relevant content, and converting it into sales
  • The optimization of digital channels relies essentially on two strategies: SEO (Search Engine Optimization) for organic search, and Google Ads for paid campaigns

  • Design and implementation of a marketing funnel aligned with the customer’s buying process, which improves the processes of attraction, conversion, nurturing, and qualification of leads
  • Use of inbound and outbound marketing tools to attract traffic to the website and social networks, generate new leads and have them progress through the funnel until they are passed on to the sales team
  • The goal is to pass more qualified leads to the sales team, minimizing the cost of customer acquisition

  • Outreach prospection is the process that allows you to actively reach potential customers through e-mails, calls, messages, and social networks
  • It is a process of active and segmented prospection tailored to the profile of the ideal customer
  • The goals are to increase the volume of qualified leads, reach customers you wouldn’t reach otherwise, and increase the speed of ROI

  • Customer Relationship Management refers to the set of practices, business strategies, and technologies focused on the relationship with the customer
  • CRM platforms store information about the activities and touchpoints of current and potential customers (e-mails, website visits, phone calls, among other interactions)
  • CRM platforms allow to anticipate needs and desires, optimize profitability, increase sales, and customize campaigns to attract new customers

Ready to start?

Find out what are the key opportunities in your processes by conducting a diagnosis workshop


Request for process proposal

  • Contact us and we will analyze without obligation
  • We want to understand your particular case and your growth challenges
  • If you accept our proposal for the vision design, we will move on to the next step


Vision design and implementation

  • We analyze the current situation and design the improved vision with the identification of initiatives to be performed, implementation plan, and ROI calculation
  • After the presentation of the report, we submit a proposal for our support in the implementation stage of the future vision


Implementation of the defined plan

  • The improvement projects are developed at the Gemba alongside the teams
  • All implemented improvements are standardized, and teams are trained in these new standards. We are committed to the growth results defined for the project

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