Webinar

The Culture of Impact​ Series
Leadership

In today’s rapidly changing business landscape, organizations rely on strong leadership to foster a culture of excellence. This webinar explores how effective leadership creates measurable success by aligning teams, improving processes, and driving long-term transformation.


Join global leaders as they share insights, strategies, and real-world examples of how leadership shapes organizational culture and drives performance.

In today’s rapidly changing business landscape, organizations rely on strong leadership to foster a culture of excellence. This webinar explores how effective leadership creates measurable success by aligning teams, improving processes, and driving long-term transformation.

Meet the Panelists

Elene Álvarez

Elena Álvarez is Head of Program Excellence at Eurofighter GmbH, where she leads program performance and transformation initiatives across one of the world’s most advanced defense aerospace programs.

With over 30 years in the aerospace industry, including multiple roles within Airbus, she brings together technical depth and a deeply human approach to transformation. An aeronautical engineer by training and a certified executive coach, Elena combines analytical rigor with emotional intelligence to build unified, purpose-driven teams that deliver lasting change.

Màxim Serra a Operational Excellence leader and Former Global Head of Business Process Excellence at Novartis, where he has spent over seven years embedding operational excellence across one of the world’s leading pharmaceutical companies. With a career spanning more than 30 years across pharma, automotive and FMCG, including senior roles at Mahle, Groupe Renault, Heineken, and Yamaha Motor, he brings a rare breadth of experience to the question of what makes improvement actually stick.

Màxim works at the intersection of Lean thinking, human capability and AI-enabled transformation, helping organizations build the daily habits and management systems that turn complexity into sustained performance.


What to Expect

Leadership in driving measurable impact and organizational change


The role of leadership in integrating digital tools and innovation


Building a culture of continuous improvement through leadership behaviors


Global insights from industry leaders on transforming organizational culture

Meet our Moderator