Optimization of Marketing Strategies and Processes TrainingOptimization of Marketing Strategies and Processes Training

Optimization of Marketing Strategies and Process Training

Streamlining Marketing Approaches and Processes for Optimal Results and Efficiency

Program Overview

The Optimization of Marketing Strategies and Processes course explores crucial topics, including defining the target audience, selecting marketing strategies, content development, website optimization, and creating agile teams capable of quickly adapting to market dynamics.

  • Targeting and Content:

    • Value Chain Diagram
    • Most Important Customers
    • Story Brand
  • Website Optimization:

    • Website (institucional and e-commerce)
    • Search Engine Optimization
  • Customer Lifecycle Funnel:

    • Customer Lifecycle Stages
    • Inbound and Outbound Marketing
  • Smart Prospecting:

    • Building Target Lists
    • Messages
  • Agile Teams
  • CRM (Customer Relationship Management)
  • Simulation Exercises
  • Case Studies

  • Learn about effective strategies for acquiring and nurturing qualified leads;
  • Develop skills in creating marketing content with significant impact;
  • Learn to optimize the effectiveness of marketing campaigns;
  • Understand how to elevate digital presence consistently;
  • Develop proficiency in automating marketing processes, including the use of CRMs;
  • Get to know strategies to ensure the effective alignment between the marketing and sales teams.
target audience

Target Audience


Directors, managers, leaders, and other marketing professionals who are looking to optimize the efficiency and effectiveness of marketing strategies and processes.

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KAIZEN™️ Training Certification

Our certification is a testament to your commitment to excellence and continuous improvement. To achieve Kaizen Lean Certification, participants undergo a journey that includes:

In-company training (in-person or online) *

Training:

  • 1 day of 8 hours

Certification:

  • Completion of training sessions
  • Online test assessment
Talk to a specialist
Explore scheduled training

Training:

  • 1 day of 8 hours

Certification:

  • Completion of training sessions
  • Online test assessment
Talk to a specialist
Explore scheduled training

Training:

  • 4 sessions of 2 hours each spread over 1 week (Monday to Thursday)

Certification:

  • Completion of training sessions
  • Online test assessment
Talk to a specialist
Explore scheduled training

* training in these formats is dependent on the number of registered participants