Improvement of Commercial StrategyImprovement of Commercial Strategy

Commercial Strategy Improvement Training

Enhancing Business Strategy for Increased Effectiveness and Success

Program Overview

The Commercial Strategy Improvement course provides a deep understanding of how organizations can optimize the commercial strategy and development process, addressing essential topics such as Market Intelligence, Market Segmentation, Product Positioning, and efficient organization of Sales Teams.

  • Market Intelligence

    • Mekko Maps
  • Segmentation

    • Voice of Customer
    • Creating Segments
    • Segment Prioritization
  • Product Positioning

    • Product-Market Fit and Product Life Cycle
    • Value Curves
    • Price vs Benefits Map
  • Sales Force Organization

    • Marketing & Sales Integration
    • Specialization of sales teams
    • Strategies for allocating salespeople’s time to customer types
  • Simulation Exercises
  • Case Studies

  • Develop skills for the careful selection of strategic markets;
  • Acquire knowledge for effective market segmentation;
  • Master techniques for the effective positioning of the company’s products in the market;
  • Understand strategies to ensure alignment between marketing and sales activities;
  • Know how to allocate resources more efficiently to maximize results.
target audience

Target Audience


Directors, business leaders, commercial and marketing directors and managers, product managers, and other professionals who want to improve the effectiveness of commercial strategies to drive company growth.

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KAIZEN™ Training Certification

Our certification is a testament to your commitment to excellence and continuous improvement. To achieve Kaizen Lean Certification, participants undergo a journey that includes:

In-company training (in-person or online) *

Training:

  • 1 day of 8 hours

Certification:

  • Completion of training sessions
  • Online test assessment
Talk to a specialist
Explore scheduled training

Training:

  • 1 day of 8 hours

Certification:

  • Completion of training sessions
  • Online test assessment
Talk to a specialist
Explore scheduled training

Training:

  • 4 sessions of 2 hours each spread over 1 week (Monday to Thursday)

Certification:

  • Completion of training sessions
  • Online test assessment
Talk to a specialist
Explore scheduled training

* training in these formats is dependent on the number of registered participants