Enhancing Business Strategy for Increased Effectiveness and Success
Program Overview
The Commercial Strategy Improvement course provides a deep understanding of how organizations can optimize the commercial strategy and development process, addressing essential topics such as Market Intelligence, Market Segmentation, Product Positioning, and efficient organization of Sales Teams.
Strategies for allocating salespeople’s time to customer types
Simulation Exercises
Case Studies
Develop skills for the careful selection of strategic markets;
Acquire knowledge for effective market segmentation;
Master techniques for the effective positioning of the company’s products in the market;
Understand strategies to ensure alignment between marketing and sales activities;
Know how to allocate resources more efficiently to maximize results.
Target Audience
Directors, business leaders, commercial and marketing directors and managers, product managers, and other professionals who want to improve the effectiveness of commercial strategies to drive company growth.
Want to know more?
Connect with one of our experts to learn about Commercial Strategy Improvement Training adjusted to your organization’s needs
Our certification is a testament to your commitment to excellence and continuous improvement. To achieve Kaizen Lean Certification, participants undergo a journey that includes:
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