How to start a Marketing & Sales Improvement Project?
The KAIZEN™ projects start with an analysis stage of the current situation and solution design, followed by the solution implementation stage.
In the diagnosis stage, an end-to-end analysis of physical and digital channels is performed, focusing on Marketing & Sales processes and culminating in a customized solution design and implementation plan.
At the end of this continuous improvement strategy planning stage for Marketing & Sales, the following deliverables are expected:
- Future vision design for Marketing & Sales;
- List of key improvement initiatives and solution principles;
- Implementation plan with dates and work teams;
- Estimated return on investment, considering the investments and the expected benefits.
See more on Sales & Marketing
Find out more about improving this business area