How to start a Marketing & Sales Improvement Project?


The KAIZEN™ projects start with an analysis stage of the current situation and solution design, followed by the solution implementation stage.

In the diagnosis stage, an end-to-end analysis of physical and digital channels is performed, focusing on Marketing & Sales processes and culminating in a customized solution design and implementation plan.

At the end of this continuous improvement strategy planning stage for Marketing & Sales, the following deliverables are expected:

  • Future vision design for Marketing & Sales;
  • List of key improvement initiatives and solution principles;
  • Implementation plan with dates and work teams;
  • Estimated return on investment, considering the investments and the expected benefits.

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