Guide for Integrating Digital in Retail: Phygital Retail

The retailers who are ready to integrate digital in retail should know that it is imperative to understand the different customer journeys that exist today. This is the first step to capitalising on the synergies between different operations while offering each customer a seamless omnichannel experience.

In order to ensure the success of this transformation, the implementation should start in pilot shops of different formats, which will serve for concept validation prior to the roll-out to the entire network. A robust large-scale employee training process is key for any retailer with a large shop network. Check out our guide to implementing digital in retail.

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