Benchmarks & Client Cases
Strat KAIZEN™ in Digital Communication Company
The Case
Trend of Revenue Losses
- Non-profitable company (EBITDA <0)
- Declining turnover
- Hierarchical and silo company not promoting communication and customer focus
The solution
Strat to Action Plan – To Increase Turnover / Profitability
- Customer Centricity Programme based on Segmentation, Service Improvement and elimination of “Pain Points”
- Agile organisation and focus on creating a digital culture
- Disruptive reformulation of contents
- Redesign of the commercial structure and sales philosophy – challenger selling method
The Results
Sustained Increase of Turnover and Economic Recovery
- Implementation of a Continuous Improvement Culture
- Impact of Disruptive Improvement Initiatives on EBITDA – Positive Profitability
- Sustained increase in invoicing
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