The Challenge

Problem
• High industrialisation costs of new products
• Projects with long and variable Lead Times
• Engineering teams involved in firefighting to solve problems and delays
Root Causes
• Focus on developing a prototypes to test, without validating feasibility or customer requirements beforehand
• Initial stages of conceptualisation and design were not adequately validated in line with customer requirements or the business directives
• Product quality problems causing rework and delays in the industrialisation stage
The solution

• Innovation model design with Set Based Engineering (SBE) and design sprint cycles
• Customer insights analysis to identify product use cases
• Knowledge gap prioritisation based on feasibility planning
• Learning cycles with trade-off curves for knowledge reuse
• Integration events creation to define the optimal solution based on the learning from the tests
The Results
The project generated benefits of £2.3M

Project Lead Time
Project Lead Time decreased by 49%

Industrialisation Rework
Industrialization rework lowered by 30%
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