In-house Training
KAIZEN™ in Marketing & Sales B2C
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1 day seminar
Gemba
£ 1500
The KAIZEN™ in Marketing & Sales B2C programme introduces a single framework to increase sales performance through a pragmatic Digital Marketing strategy and a customer-oriented sales process, in order to conquer new clients and build loyalty in a business-to-consumer context, in both offline and online journeys.
Why?
- Inexistent or insufficient sales growth
- Lack of qualified leads to grow sales
- Low conversion rate when selling to qualified leads
- Outdated market knowledge
- Low effectiveness of marketing campaigns
- Poor digital presence
- Significant time spent in non-selling activities
- Innefective or neglected customer retention
- Insufficient integration between Marketing and Sales
Programme
- KAIZEN™ S-marketing B2C
- Integrative Marketing
- Marketing Knowledge and Segmentation
- Content Development
- Digital Marketing hub
- Sales B2C
- Customer Experience
- Store Design
- Service Standards
- Workforce Management
- Loyalty Programmes
- Digitalisation and KAIZEN™ Analytics
- Case Studies