In-house Training

KAIZEN™ in Marketing & Sales B2B

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1 day seminar


£ 1500

The KAIZEN™ in Marketing & Sales B2B programme introduces a pragmatic framework to increase sales performance through Digital Marketing and challenger principles, in order to explore and achieve new business opportunities in a business-to-business context.


  • Inexistent or insufficient sales growth
  • Lack of qualified leads to grow sales
  • Low conversion rate when selling to qualified leads
  • Outdated market knowledge
  • Low effectiveness of marketing campaigns
  • Poor digital presence
  • Significant time spent in non-selling activities
  • Innefective or neglected customer retention
  • Insufficient integration between Marketing and Sales


  • KAIZEN™ S-marketing B2B
  • Integrative Marketing
    • Marketing knowledge and segmentation
    • Content Development
    • Digital Marketing hub
  • Sales B2B
    • Sales Process Design
    • Sales Funnel Management
    • Retention Programmes
  • Digitalisation and KAIZEN™ Analytics
  • Case Studies

#marketing and sales

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