In-house Training
KAIZEN™ in Marketing & Sales B2B
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1 day seminar
Gemba
£ 1500
The KAIZEN™ in Marketing & Sales B2B programme introduces a pragmatic framework to increase sales performance through Digital Marketing and challenger principles, in order to explore and achieve new business opportunities in a business-to-business context.
Why?
- Inexistent or insufficient sales growth
- Lack of qualified leads to grow sales
- Low conversion rate when selling to qualified leads
- Outdated market knowledge
- Low effectiveness of marketing campaigns
- Poor digital presence
- Significant time spent in non-selling activities
- Innefective or neglected customer retention
- Insufficient integration between Marketing and Sales
Programme
- KAIZEN™ S-marketing B2B
- Integrative Marketing
- Marketing knowledge and segmentation
- Content Development
- Digital Marketing hub
- Sales B2B
- Sales Process Design
- Sales Funnel Management
- Retention Programmes
- Digitalisation and KAIZEN™ Analytics
- Case Studies